Four Reasons to Keep Branding During a Recession
WebMarketCentral
NOVEMBER 19, 2008
The trends are clear: as the economic malaise deepens, GDP growth heads into negative territory and unemployment rises, marketers are slamming the brakes on any program that is offline / branding and shifting whatever dollars they have left in their shrinking budgets to online / direct response. Less clutter means more chance to stand out.
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