Advertising Data Hygiene Database Marketing Paper 
Biznology
JANUARY 30, 2015
The address to receive proxies is different from the address to receive advertising mail. As a marketer, your concern is delivery. In either case, we suggest that you test the value of the data before you put a lot of time and money into capturing it in your marketing database. box address. Like this post?
Biznology
JUNE 29, 2017
Applying segmentation is a key success factor in the reactivation effort, just as it is elsewhere in marketing. Consider such segmentation variables as: Original acquisition source media, like email, SEM, direct mail, display advertising, event, or telemarketing. Use data appending to gather more information about the customer.
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