Advertising CPL SMB WOM 
Hubspot
JUNE 19, 2014
To calculate, follow these steps for a given time period (month, quarter, or year): Add up program or advertising spend + salaries + commissions + bonuses + overhead. An internet advertising model where the advertiser pays for each specified action someone takes, like an impression, click, form submit, or sale.
Hubspot
MARCH 10, 2016
24) Cost-per-Lead (CPL). To calculate CAC, follow these steps for a given time period (month, quarter, or year): Add up program or advertising spend + salaries + commissions + bonuses + overhead. 62) Native Advertising. A type of online advertising that takes on the form and function of the platform it appears on.
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