Advertising, Cost per Lead, SMB and WOM

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

CAC: Customer Acquisition Cost. This is your total Sales and Marketing cost. To calculate, follow these steps for a given time period (month, quarter, or year): Add up program or advertising spend + salaries + commissions + bonuses + overhead. You can decide if a given action is a lead or a sale. CPL: Cost-per-Lead.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

24) Cost-per-Lead (CPL). The amount it costs your marketing organization to acquire a lead. This factors heavily into CAC (customer acquisition cost), and is a metric marketers should keep a keen eye on. 26) Customer Acquisition Cost (CAC). Your total Sales and Marketing cost.

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Paid Content Sales Management CMS Development Work Management

B2B Marketing Zone

60 Marketing Acronyms Every Industry Pro Should Know

The Ultimate Dictionary of Marketing Terms You Should Know

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