60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. To calculate, follow these steps for a given time period (month, quarter, or year): Add up program or advertising spend + salaries + commissions + bonuses + overhead. Direct Mail: The delivery of advertising material to recipients of postal mail; also called "junk mail" by its recipients.
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