Remove Advertising ROI Remove Display Remove Doubleclick Remove Vendors
article thumbnail

Using Data Science to Improve Your Enterprise Paid Search Marketing Results

QuanticMind

If you’ve been in the enterprise search game for as long as I have, you’ve seen many of the same vendors dominate the ecosystem for the better part of a decade. After all, Marin has repeatedly shaken up its products, including social, display and search. billion in advertising spend going through the platform. Data science, FTW!