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Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement. The more independent the content, the more credible it is.

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4 Proven Ways to Maximize the Value of Your Video Marketing

Convince & Convert

Great videos distinguish you from competitors because this memorable medium opens people’s hearts. Unlike a white paper or eBook, video assets make people feel. Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral.