Cohort Demand Waterfall Conversions – The Framework
B2B Marketing Analytics
JUNE 28, 2020
Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. These 5 KPIs along with the ability to slice the data for these KPIs across the dimensions like regions, campaigns, tactics, account segments, etc.
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