Advertising Funnels Disintermediation Domain Peer-to-peer 
xiQ
AUGUST 8, 2015
The AIDA model and its variants are the basis for sales funnels at many B2B firms. The typical funnel starts with a marketing-generated lead for a “suspect” that, after qualification, becomes a “prospect,” and then a customer through steps that are measured and managed. The sales force is more important than ever.
xiQ
AUGUST 8, 2015
The AIDA model and its variants are the basis for sales funnels at many B2B firms. The typical funnel starts with a marketing-generated lead for a “suspect” that, after qualification, becomes a “prospect,” and then a customer through steps that are measured and managed. The sales force is more important than ever.
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