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What Salespeople Need to Know About the New B2B Landscape

xiQ

Evaluate: Buyers take a closer look at options uncovered while exploring, again leaning heavily on self-directed search and peer interactions as well as vendor sales representatives. So any effective sales model must adapt to changing buying protocols, not ignore or resist them. The sales force is more important than ever.

article thumbnail

What Salespeople Need to Know About the New B2B Landscape

xiQ

Evaluate: Buyers take a closer look at options uncovered while exploring, again leaning heavily on self-directed search and peer interactions as well as vendor sales representatives. So any effective sales model must adapt to changing buying protocols, not ignore or resist them. The sales force is more important than ever.