Measuring Customer Experience for B2B Marketers
Oktopost
JANUARY 12, 2021
CX has become an intrinsic part of the B2B marketing funnel. CX is how your leads and customers see your brand throughout your funnel. B2B is a more arduous journey, with a much more honed-in target audience and significantly longer-term buyer funnel. It directly impacts your KPI performance and overall revenue. Marketing KPIs.
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