Salesforce Marketing Cloud

NOVEMBER 29, 2023

This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. Resellers or value-added resellers (VARs) purchase existing products with the intention of reselling them, often adding features or services to enhance value.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

NetLine

AUGUST 2, 2023

Are there program management features or services to monitor, analyze and optimize your campaigns? Are performance-based lead gen programs offered? To make the most of your email marketing, create compelling email campaigns and use lead nurturing to guide prospects through the sales funnel.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Convert

AUGUST 1, 2022

But if you’re building out the experimentation program and don’t have C-suite buy-in yet, be prepared to navigate some tricky waters. And someone high up (*cough* the incorrigible HiPPO *cough*) will spew some mumbo-jumbo about how experimentation can never trump traditional channels like ads and events that have stood the test of time.

Budget Programs 105

Budget Programs Lead Ranking Click Rate Work Management 105

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). Do specific programs "decay" to almost nothing once you stop funding them -- or do they keep delivering value for almost forever?

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28