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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. Which images work best?

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. Which images work best?

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8 key takeaways from ClickZ’s Marketing Automation Summit

ClickZ

My typical push is to go as far down the funnel as possible,” says Gediehn. You can always optimize for clickthrough rate and open rate, but I find that, very often, the logic stops way too early. Jon Miller is the CPO at Demandbase. Historically, marketing automation and ad tech have been pretty disconnected,” says Miller. “I