Metadata

OCTOBER 6, 2021

When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. So, what’s working in social advertising for B2B marketers? A good CPO is different for every company and should be based on your unit economics. Which images work best?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Metadata

OCTOBER 6, 2021

When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. So, what’s working in social advertising for B2B marketers? A good CPO is different for every company and should be based on your unit economics. Which images work best?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

ClickZ

OCTOBER 27, 2020

My typical push is to go as far down the funnel as possible,” says Gediehn. You can always optimize for clickthrough rate and open rate, but I find that, very often, the logic stops way too early. Jon Miller is the CPO at Demandbase. The competition and scale of digital competition requires automation.”

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Automation Work Management 133