41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
This metric will provide a tangible dollar amount so the marketing team can determine how cost-effective it is to acquire new leads across each of the different channels. It’s important to establish a benchmark. The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . 5: Opportunities. .
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