41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
This answers the question: "Is the opportunity pipeline increasing or decreasing in size?". . Lead to Conversion Ratio. This answers the question: "What percentage of leads are sales-qualified?". . Opportunities by Lead Source. Closed Won Opportunities by Lead Source. 2) Churn rate.
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