Online Display Advertising, Targeting, and Capturing Leads
NuSpark Consulting
SEPTEMBER 9, 2012
The GDN (Google Display Network) covers 2 million sites; a combination of publishers and websites that are in the Adsense program). This doesn’t take the place of email lead nurturing, but can complement the nurturing process, much like social media. Lead generation and lead nurturing both can be done via a targeted display campaign.
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