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65 Tweetable Moments From The Corporate Social Media Summit New York

Marketing Insider Group

Social Media is adding real value in customer support. Helps decrease calls to the call center, increases customer loyalty and decreases support costs. Value of a brand = number of customers plus amount of (Pos or Neg) consumer generated content. There were 11 sessions over two days delivered by 27 speakers. “Be smart.

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Demystifying data driven advertising

Choozle

A few years ago, the main job of a marketer was to make attractive ads, billboards, and engaging taglines, but the digital age forced the marketers to adapt and to use technology to dispense their messages. In-store purchases, the frequency of purchases, motor vehicle registration, voting behavior, and so on.