Remove Ad Frequency Remove Advertising Funnels Remove Multi-Touch Attribution Remove Multivariate analysis
article thumbnail

Top 10 Best Email Marketing Services

Single Grain

While ActiveCampaign is built around email marketing, the service also offers a sales CRM (which could be a standalone product on its own) as well as features like SMS marketing and Facebook custom audiences for Facebook ads based on your customer data. But let’s focus on what HubSpot can do for your emails. Plus: Starts at $49/month.

article thumbnail

How to Measure the ROI of Your Marketing Programs

Adobe Experience Cloud Blog

Multiple touches. Proverbial marketing wisdom says at least seven touches are needed in order to convert a cold lead into a sale. Whether or not this is the correct number, the principle conveys an element of truth: every marketer knows it takes multiple touches to create a customer. Single Attribution. First Touch.