Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More
Adobe Experience Cloud Blog
MAY 12, 2016
While you can certainly reach your audience on other channels, like social media or display ads, the problem with focusing all your efforts on these channels is that they’re ever-changing. For example, do they purchase more or talk more favorably about you? It’s about consistency, not frequency. Top-of-Funnel (TOFU).
48 
Let's personalize your content