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The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

A tough challenge for most marketers is how you separate good, high-quality leads from the people who are just poking around your site. Learn more about lead scoring here. An acronym used in sales for lead qualification that stands for Budget, Authority, Need, Timeline. " Churn Rate. Closed Opportunities.

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3 Steps to Increase SaaS Conversion Rates with Customer Education

Single Grain

What’s great about customer education is that it has many uses and benefits: You may also be interested in: * The Anatomy of an Effective SaaS Lead Generation Strategy. * Helping a user go from beginner to expert with your product will lead to a loyal customer in the future. But what the heck is customer education?

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

It helps marketers drive traffic to their website, convert that traffic into leads, establish authority on certain topics, and drive long-term results. Typically, these blog posts should be actionable (by providing an opt-in, downloadable offer), as to provide a metric for the effectiveness of the business blogging. 2) Analytics.