Ad Exchange Barriers Differentiation Lock-In 
ClickZ
DECEMBER 24, 2020
There is scope for marketers to use blockchain to manage a secure network of loyalty programs designed to lock in new customers. The vast majority of companies want the contact details of their customers, which – even though intended to personalize offerings – is typically found invasive. billion to $4.1 billion over the last two years.
chiefmartech
JANUARY 21, 2019
Well, there are effectively zero barriers to entry, with cheap cloud infrastructure, free open source foundations, and a seemingly unending stream of creative new tactics and touchpoints continually emerging in marketing’s domain. ” (Ecosystems, experts, engineers — stretched a little because alliteration is always appealing.).
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