Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More
Adobe Experience Cloud Blog
MAY 12, 2016
While you can certainly reach your audience on other channels, like social media or display ads, the problem with focusing all your efforts on these channels is that they’re ever-changing. Focus on email or print subscribers as a key metric, which requires an exchange of value that’s worth it for your audience. Top-of-Funnel (TOFU).
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