What influencers want and expect from influencer marketing, according to creator relations master, Kristen Matthews
Biznology
JULY 17, 2018
However, in many ways, you–influencer marketing professional–are the broker between the client, the brand, the CFO, the CMO, and the online influencers. I guess it’s sort of like an Airline Loyalty Program. If you want a 1st Class Seat, you can either pay for it or you can cash in miles and loyalty in order to get it.
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