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Why we care about performance marketing

Martech

Tech platforms help broker these relationships by setting and measuring specific goals and compensation that help deliver results from the third-party publisher, creator or influencer back to the brand. Globally, digital ad fraud will cost companies nearly $70 billion this year, with $23 billion lost by U.S. companies alone.

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What every marketer needs to know about programmatic advertising

Martech

And it does this in a more efficient, automated marketplace with far lower costs. How much does it cost? How much does it cost? Programmatic advertising costs can vary because they are priced by cost per 1,000 ad impressions. This is called CPM — cost per mille (mille is French for thousand).