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4 New Marketing Fundamentals Impacting the B2B SEO Professional

KoMarketing Associates

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Agents Broker Brand Relationships.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few. Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming). Marketing automation. Account based marketing. Influencer marketing. Personalization.

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2022 BEST SOFTWARE LIST

TrustRadius Marketing

Connect with vital partners such as accountants, brokers, and financial providers. Fully automated simulated phishing attacks, thousands of templates with unlimited usage, and community phishing templates. 23% Decrease in sales and marketing costs. Built to help operate a business and meet compliance needs. LEARN MORE.

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2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS

TrustRadius Marketing

Connect with vital partners such as accountants, brokers, and financial providers. Fully automated simulated phishing attacks, thousands of templates with unlimited usage, and community phishing templates. 23% Decrease in sales and marketing costs. Built to help operate a business and meet compliance needs. LEARN MORE.