article thumbnail

Which channels work for B2B lead generation?

Integrated B2B

US-based Software Advice, an online software broker with access to thousands of B2B buyers around the world, has recently published its annual B2B Demand Generation Benchmark report. Choosing which channels to bet on is something that, quite literally, keeps many marketing and communication professionals awake at night.

article thumbnail

What Is Sales? The Career of Champions

Salesforce Marketing Cloud

B2B sales Business-to-business (B2B) sales involves a business selling a product or service to another business. For example, you might sell through independent brokers or agents who arrange transactions in exchange for a commission. Want to take the #1 CRM for a test drive? Take the free tour

BANT 64
article thumbnail

A B2B marketing guide (and how to be successful)

Choozle

B2B (also known as business-to-business) marketing reaches individuals at a business that is making a logical process-driven purchasing decision. At the same time, B2C (also known as business-to-consumer) marketing reaches individuals with emotion-driven purchasing decisions. Brokers and wholesalers.