Why brands keep emailing you to ask how you feel about them
The Customer
AUGUST 30, 2019
The cashier at Urban Outfitters recently asked me for my email when I bought something in a physical store, so that the company might send me emails every day, which I was already getting. The FTC has published a discouragement of this practice, known as list brokering, warning that these lists are often assembled “using illegal means.”).
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