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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

Sales people can be alerted immediately when activity occurs. Here I can see how people from CDW Computer Centers navigated my website or clicked on email links via my lead nurturing efforts. Here’s ReachForce. JumpLead , Leadlander , LeadsExplorer and ProspectVision have similar functionality.

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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

This may mean creating a lead nurturing program for new inquires on your website or using dynamic content in emails that presents a more relevant message. I highly recommend that you query your database to understand how "active" your contacts are. At my company, I’m an active participant in our customer only community.

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How to Drive Your Marketing Automation Strategy Forward

Content Standard

Lead Nurturing with Emails. Sending personalized emails to niche segments will activate leads and cause more of them to convert, compared to mass emails to your entire database. To elevate your lead nurturing programs, start developing separate tracks for your audience. Location.

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B2B Lead Management Market Heats Up

Online Marketing Institute

There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others.

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16 marketing automation platforms your organization should consider

Martech

Delivers intuitive inbound and outbound multichannel marketing, contact capture, scoring, segmentation, targeting and lead nurturing. Users of the platform can use contact/lead scoring capabilities to score leads based on a range of data points and actions.