Remove Activities Remove Differentiation Remove PointClear Remove SIC
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Increase Revenue, Decrease Costs - Download the Free eBook!

ViewPoint

For example, after sorting your customers into categories, you may find that most of them fall into three SICs and one revenue range. Next, extract contacts from your marketing database with the matching three SICs into separate test groups in addition to one or two other groups that seem like they should perform well.

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For Higher B2B Sales Don’t Just Scrub Your Data

ViewPoint

Although correcting basic data fields is an ongoing commitment of time and resources, it’s critical to lead generation success that marketers execute data segmentation and prioritization activities on an ongoing basis as well. Ongoing testing to differentiate characteristics reveals the most valuable segments.

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