How ABM Masters Do Account-Based Marketing
Terminus
OCTOBER 30, 2017
Kristi Bjornaas , Marketing Manager at Reachforce. When you’re doing ABM right, you will see inbound activity from your named target accounts, and you’ll also be able to better identify net-new inbound leads that belong to accounts that fit your ideal customer profile (ICP). Deborah Holstein , CMO at EverString.
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