ActiveConversion Conversion Market2Lead Marketing Leads 
Online Marketing Institute
JULY 31, 2009
One side of the supply helps firms generate demand — acquire leads in a sales-led “push” model, one that feels more focused on outbound communication. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I’m sure I forgot a few. Feel free to chime in if I did.
Online Marketing Institute
JULY 31, 2009
The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive. Once you have the right people in place, you need to start with a conversation.
Expert insights. Personalized for you.
40 
Let's personalize your content