Active Conversion Activities Conversion Pricing Case Studies 
Industrial Marketing Today
AUGUST 27, 2012
Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. Here are three quotes from well-known sources to validate my claim in case you have doubts about my statement. The industrial buy cycle has not changed.
Online Marketing Institute
JULY 31, 2009
However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. I’m sure I forgot a few.
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