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What, exactly, does a fractional CMO do?

The Marketing Blender

A fractional CMO (chief marketing officer) is a contractual marketing executive who helps with revenue growth, marketing and sales optimization, and strategy development. Alternatively, some companies are only seeking the development of the marketing strategy and plan, brand strategy, and/or messaging.

CMO 98
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What, Exactly, Does a Fractional CMO Do for My Business?

The Marketing Blender

A fractional CMO (chief marketing officer) is a contractual marketing executive who helps with revenue growth, marketing and sales optimization, and strategy development. Alternatively, some companies are only seeking the development of the marketing strategy and plan, brand strategy, and/or messaging.

CMO 52