How to ABM Like a Boss (Part 3): Get Your Data Ready
Engagio
OCTOBER 20, 2020
For example, knowing that a company uses Marketo, Salesforce, or SAP might just make them a more attractive candidate for your solution. Step #4: Create a contact acquisition strategy. Consider what complementary technologies pair well with your solution, and in contrast, which technologies make an investment less likely. Intent data.
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