Remove Acquisitions Remove Database Marketing Remove Emarketing Remove Practices
article thumbnail

New Response Databases - Valuable Resource for B2B Marketers?

ViewPoint

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. Please let us know how they are working for you.

Resources 120
article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. How many of those briefings you listen to from the tools vendors label their tools/capabilities as "best practices"? Thanks again. and provides a closed loop system for measurement.