Know Your Numbers: The Top Metrics for B2B Inbound Marketing
FunnelEnvy
APRIL 18, 2022
A qualified lead is someone vetted as a valid potential customer. To qualify leads, you can refer back to the classic BANT framework: Budget, Authority, Need, and Timeline. If you’re using the BANT formula to qualify a lead, make sure you apply it to the specific person with whom you’re dealing.
78 
Let's personalize your content