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CRM and marketing automation: The challenges and benefits of integration

Martech

FEBRUARY 19, 2024

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. A prospect fills out a web form, a record is created in the CRM and the prospect can now receive outreach as part of an automation or a future campaign.

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12 Best Landing Page Software to Generate Leads and Save Time

Outgrow

FEBRUARY 1, 2021

Integrations – If you are using other tools as part of the sales funnel like an auto-responder for emails or a tool for creating checkout pages, you must double-check the integrations offered. Bitrix24 is essentially a CRM tool that offers multiple features including site building tools. Result – . Launchrock.

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