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[Book Review] "The Right Way To Select Technology"

B2B Marketing Directions

For example, many technology vendors produce buying guides for the types of technologies they offer, and several analyst/consulting firms regularly publish "rankings" of various types of technology applications. It works exclusively with enterprise customers, and the firm emphasizes that its advice is vendor agnostic.

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How to Choose an A/B Testing Tool in 2024

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The recent sunset of Google Optimize has created a void in the market, prompting a surge of new tools as vendors eagerly step in to offer their solutions. Consider employing an A/B testing vendor as part of your education mix when searching for the appropriate tool for your team. And that number is only growing.

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How to Choose an A/B Testing Tool in 2023

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One stream of this education mix should come from your A/B testing vendor. What did you like about this vendor in particular? What Guardrail Metrics Were You Hoping to Move With the Tool Acquisition? Reviews Start with popular software review sites like G2 , Capterra , and TrustRadius. Filling in the Gaps.