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Ops-Stars at Dreamforce Shows the Rise of Operations

LeanData

Theme: How research-leader SiriusDecisions built a best-practice forecasting model for the business. Key takeaway: “We all make decisions based on rep forecasts. David Aguilar, director of sales operations, Invoca Title : “Sales Operations and ABM Structure”. Key takeaway: “Historically, Marketo has been very lead-centric.

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Ops-Stars at Dreamforce Shows the Rise of Operations

LeanData

Theme: How research-leader SiriusDecisions built a best-practice forecasting model for the business. Key takeaway: “We all make decisions based on rep forecasts. David Aguilar, director of sales operations, Invoca Title : “Sales Operations and ABM Structure”. Key takeaway: “Historically, Marketo has been very lead-centric.

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article thumbnail

Ops-Stars at Dreamforce Shows the Rise of Operations

LeanData

Theme: How research-leader SiriusDecisions built a best-practice forecasting model for the business. Key takeaway: “We all make decisions based on rep forecasts. David Aguilar, director of sales operations, Invoca Title : “Sales Operations and ABM Structure”. Key takeaway: “Historically, Marketo has been very lead-centric.

article thumbnail

Ops-Stars at Dreamforce Shows the Rise of Operations

LeanData

Theme: How research-leader SiriusDecisions built a best-practice forecasting model for the business. Key takeaway: “We all make decisions based on rep forecasts. David Aguilar, director of sales operations, Invoca Title : “Sales Operations and ABM Structure”. Key takeaway: “Historically, Marketo has been very lead-centric.