Remove Account Based Marketing Remove Effectiveness Remove In-market Prospects Remove Intent Signal
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Content + Intent Data: The Rise of First-Party Data

Content4Demand

The True Influence approach provides robust audience segmentation and filtering using an unlimited combination of multi-variant intent topics including company contacts, locations and installed technology criteria. How does the elimination of third-party cookies change the content marketing landscape?

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First-Party, Second-Party, Third-Party Intent Data: Exploring the Differences

Inbox Insight

By combining buyer intent algorithms with your own company records and continually updating them, you can tap into data you already own to see which accounts are in-market to purchase imminently. Not only does this save money in external data spend, but it helps you get to know your buyers and map their behavior effectively.

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First Party vs. Third Party Intent Data: Which is Best for Demand Generation?

Inbox Insight

By combining buyer intent algorithms with your own company records, and continually updating them, you can tap into data you already own to see which accounts are purchase-ready. Not only does this save money in external data spend, but it helps you get to know your buyers and map their behavior effectively.