Account Based Marketing Ad brokers DemandBase Lead Gen 
Biznology
FEBRUARY 8, 2016
Poor lead quality is one of the most contentious issues that divides sales and marketing organizations, and despite a bounty of evidence that lead scoring and nurturing improves sales efficiency, many marketers I’ve dealt with still measure success by the number of names in the spreadsheet.
SnapApp
DECEMBER 14, 2016
While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming).
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