Madison Logic

JUNE 6, 2023

Instead, it should get buyers to consider their need for a solution, without telling them outright to choose a specific solution. Leverage intent data and search terms to understand what in-market buyers seek and to reveal specific points that they are looking for.

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Demand Top of Funnel Enterprise Management Work Management 52

Madison Logic

NOVEMBER 30, 2023

By neglecting demand creation, you risk exhausting your resources on a limited pool of in-market buyers and missing potential accounts who are either unaware of their problems or not actively seeking solutions. And while many marketers recognize the benefits of strong brand-building efforts, demand generation still dominates.

Demand 52

Demand Brand Identity Branding Work Management 52

DealSignal

SEPTEMBER 7, 2021

This could also be why marketing teams have shifted gears and prioritized martech investments in 2021—particularly in AI-driven technologies. According to Gartner, although nearly 45% of CMOs faced midyear budget cuts in 2020, they managed to protect digital channels and MarTech investments.

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

Inbox Insight

JANUARY 5, 2023

Another common misconception is that you must choose between Account-Based Marketing (ABM) and demand generation. It’s a single channel approach. Demand gen is often seen as a single channel approach despite the fact that many demand generation channels exist: Content marketing. Email marketing.

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Demand Generation Demand Generation Agencies Top of Funnel Demand 52