6sense

JANUARY 3, 2022

Whether you’re new to account-based marketing or are looking for a refresher to level up your sales team’s ABM approach, here’s a collection of “ABM 101” blog posts that can help your revenue team find its footing in the new year. 4 Common Challenges of Account-Based Marketing — and How to Avoid Them.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 62

6sense

DECEMBER 8, 2021

And your marketing team could ditch the desperate contact forms on your website. No cold calls. Not when you know your company’s In-market Ideal Customer Profile, or IICP. . Intent data and predictive data are required to identify when prospects are ready to buy. It sounds like fiction … but it isn’t.

Ideal Customer Profiles 62

Ideal Customer Profiles Profiling CAN-SPAM Intent Signal 62

Hubspot

DECEMBER 23, 2022

TechTarget’s Priority Engine is an intent data platform that helps users engage with prospects in their technology category. Core features include: Identifying in-market prospects and building prospect lists based on intent data. Qualifying and scoring prospects using behavioral data. Image Source. Demandbase.

Enterprise Management 77

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 77