Marketing Minds Connect: Rethinking Your ABM Strategy by Leveraging Content
NetLine
APRIL 19, 2019
With Account-based Marketing on the rise, it’s crucial to revisit the fact that as an idea and practice, ABM is not new. You need to also speak with personalization and assess buyer intent. Put simply, a performance-based model that thrives on directly answering a user’s pain-point is the focus.
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