LeanData

NOVEMBER 8, 2016

David Aguilar, director of sales operations, Invoca Title : “Sales Operations and ABM Structure”. Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”. Key takeaway: “Historically, Marketo has been very lead-centric.

Elasticity 45

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 45

LeanData

NOVEMBER 8, 2016

David Aguilar, director of sales operations, Invoca Title : “Sales Operations and ABM Structure”. Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”. Key takeaway: “Historically, Marketo has been very lead-centric.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

David Aguilar, director of sales operations, Invoca Title : “Sales Operations and ABM Structure”. Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”. Key takeaway: “Historically, Marketo has been very lead-centric.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

David Aguilar, director of sales operations, Invoca Title : “Sales Operations and ABM Structure”. Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”. Key takeaway: “Historically, Marketo has been very lead-centric.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40