Remove A/B testing Remove Account Based Marketing Remove Growth Marketing Remove Touchpoints
article thumbnail

Want to thrive with martech and marketing operations? Check out these 75 amazing MarTech sessions

chiefmartech

Applying Data Science and Analytics in Marketing , by Patty Spiller, senior director of growth marketing at Livongo, will discuss the integration of a data science team in the marketing department. Learn about a framework for A/B testing, approaches to behavioral segmentation, and multi-channel marketing automation.