How to Get Started with Performance Marketing
Outbrain
JUNE 21, 2021
Some performance marketers are focusing less on CPM and more on metrics that have a concrete, action based meaning. Cost Per Click denotes the price paid for every time a viewer clicks on an ad. CPC is a better indicator of engagement than CPM, because the viewer has taken an action and actually clicked on the ad.
66 
Let's personalize your content