What every marketer needs to know about programmatic advertising
Martech
OCTOBER 19, 2022
Instead, an OOH campaign can arrange it so ad space is programmatically purchased whenever certain conditions are met. The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. By 2026, 86% of overall digital advertising revenue will come from programmatic ads (Statista).
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