What every marketer needs to know about programmatic advertising
Martech
OCTOBER 19, 2022
billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. of the digital display ad market, according to eMarketer. 4: Making it multi-channel. In the U.S.,
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